20 days Mumbai Shopping Festival in Jan-2018

January 4, 2018 Dee Kay News 8

Maharashtra Government on the lines of Dubai Festival has organised 20 days of Mumbai Shopping Festival. Festival will start from January 12 and will go on till January 31th. During the festival period there are discounts and offers given by various brands, hotels, shopping malls, streets. Many of these setups will remain open late night during the festival period.

There will be Musical Shows, Artists Events & Screening of popular movies at discounted rates. Many of the malls, hotels, retailers has signed up for Mumbai Shopping Festival of January 2018.

Many community delicacies at tourists spots will also be attraction of Mumbai Shopping Festival. There will be Food Truck zones setup during the weekends. Food Trucks at famous public hangout spots, during the weekend in association with Food Truck Association Of India (TFTA)

  • 13th – 14th – Worli Seaface
  • 19th – 20th – Mindspace, Malad
  • 26th – 27th – Powai

There about 500 performance shows planned across 13 locations of Mumbai like, Girgaon, Chowpatty, Worli, Crawford Market, Shivaji Park, Dadar, Bandra, Carter Road, Juhu Beach, International Airport, Domestic Airport, Vashi Railway Station, The Walk in Thane, Cypress Garden in Mulund, Galleria Mall in Powai & Maxus Mall at Mira Road.

Exciting discounts are offered on 5000 brands during the Mumbai Shopping Festival. It the time to engage families in out door group shopping.

Shopping Partners Major Malls in Mumbai (incl. Thane-Kalyan, Navi Mumbai and Virar- Vasai regions)

  • High Street Phoenix
  • Phoenix Market City
  • Oberoi Mall, Goregaon
  • R City Mall, Ghatkopar
  • Infinity Mall, Malad
  • Inorbit Mall, Vashi
  • Grand Central, Seawoods
  • Viviana Mall, Thane Major

Supermarkets in the city

  • D Mart
  • Big Bazaar
  • The Bombay Store
  • Haiko Supermarket
  • Nature’s Basket
  • Reliance Digital
  • Reliance Mart
  • Vijay Sales
  • Reliance Fresh
  • Crossword

 

Mumbai Shopping Festival 12-31 January 2018 Initiative by Maharashtra Govt, MTDC It’s time to celebrate your love for shopping POSITION MUMBAI AS THE NEXT SHOPPING DESTINATION PUT MUMBAI ON THE WORLD MAP SHOPPING + EXCITING PRIZES + ENTERTAINMENT + LIFESTYLE + EXPERIENCES 20DAYS It’s a platform to showcase flavors of Maharashtra A FESTIVAL TO ENGAGE THE FAMILIES MUMBAI ON SALE EXCITING OFFERS DISCOUNTS UPTO 5000 BRANDS 12th JAN – 31st JAN MMRDA Region Virar - Vasai It will activate the entire region Associations In Association with various retail and commerce governing bodies Shopping Partners • We will access all the major malls in the city • Partnering with restaurants, hotels, multi-brand and single-brand retail outlets, departmental stores, petrol pumps, General Stores, automobile outlets, movie theatres, online shopping portals, Airline partners, Transport partners, etc. • Well known shopping areas like Colaba Causeway, Fashion Street, Bandra Link Road, etc. will also be part of the shopping festival Brand Ambassador One person to signify the true Maharashtrian culture and it’s pride Devendra Fadnavis Chief Minister of Maharashtra Participation Process • All that the shoppers has to do is purchase a minimum of Rs 500 from any of the participating registered MSF outlets and SMS • <MSF> <Invoice Number> <Shop Name Location> <Amount> <Answer of the Question> to 58XXX • This will give the person a chance to win exciting prizes though lucky draws within the stipulated period • The winners would be selected by a computerized random draw (in association with E&Y or PWC) Bumper Prizes Categories Bumper Prize Weekly Prize Daily Prizes Prizes Dream House in Mumbai (Optional) Luxury cars Gold (and other jewelry) 100% Cash back Holiday Packages Appliances (and gadgets) And many more Retailers Process Retail Registration 1. Signing up of Retailers − Online – through website − Forms will be made available for offline registration − Over the phone registration 2. Listing of Retailers 3. Marketing Collaterals to be made available to the Retailers via courier Call Center 1. SMS data gets collated at the backend 2. Daily Winners / Weekly Winners declared using randomizer 3. Winners are called to verify details 4. Prizes couriered / asked to be collected Registration Fee Retail Registration Fee Rs 5000/- (excl. Taxes) Real Estate Registration Fee Rs 1,00,000/- (excl. Taxes) Marketing Plan In the pre festival phase we will communicate to the consumers about the lucrative offers and how they can participate to win the prizes ATL • Radio • TV Campaign • Newspapers • Magazines • OOH • PR events BTL • Mall Branding • Store Branding • Public Places Branding • Roadshows • Ambient branding • Public hangouts Digital Media • Website • Social Media buzz • YouTube teasers • Online advertising Opening & Closing Ceremony • Chief Minister of Maharashtra, along with few dignitaries will launch the Mumbai Shopping Festival, which will be held on 12th Jan, at the Jio Gardens, BKC • Similarly the closing Ceremony will be held on 31st Jan, at Gateway Of India ` Festival Entertainment • There will be multiple events across the city, covering the length and breadth of the city on the weekends throughout the festival • Ticketed events and 11 non-ticketed events spread across the city • 500 performances from various genres 500+ PERFORMANCES MUSIC CONCERTS MUSIC FROM ALL GENRES 13 STAGE EVENTS 13 SPOTS ACROSS MUMBAI + PERFORMING ARTS Who will perform? Local musicians, Bollywood, Marathi folk, Upcoming talent, College Bands, Rock and Indie pop, Jazz, Rock, Classical, International EDM artists and other genres Arenas Venue: 1. Girgaon Chowpatty 2. Worli Sea Face 3. Shivaji Park, Dadar 4. Carter Road, Bandra 5. Juhu Beach 6. International Airport 7. Domestic Airport 8. Outside 3Star Hotel, Kharghar 9. Vashi Railway Station 10. Upvan Lake, Thane 11. Cypress Garden, Mulund 12. Galleria Mall, Powai 13. Maxus Mall, Mira Road This would be defined zones where we propose to have shopping and entertainment that would go on till 4 am only over the weekends; ensuring that there is absolutely no disturbance to residences. 13th – 14th – Jio Gardens, BKC 19th – 20th – Mindspace, Malad 26th - 27th - Powai Food Trucks at famous public hangout spots, during the weekend in association with Food Truck Association Of India (TFTA) 13th – 14th – Worli Seaface 19th – 20th – Mindspace, Malad 26th - 27th - Powai MSF Flashmob Local Flavor • Flashmobs performed at public hangouts to create more hype about the festival • In association with the Dabbawalas of Mumbai, we will send out the message to the mass • Every brand can get a chance to customize their Flashmob and communicate their brand message through the medium of song and dance • Every tiffin will have the info on MSF and special discount coupons Airport Facilities Shopping area at the T1 and T2 terminals of the airport will also be part of the shopping festival, offering discounts and branding space for participating brands. Transportation Hop-on-hop-off busses will be planned for the festival duration. In association with BEST, we will create routes covering the malls and the tourist sports. A person can easily move around the town using Festival Tickets during the 20 days and witness all the events as well get inside a mall for shopping. Branding The Whole City • The entire city will be branded during the 20 days to create more hype and awareness • Participating brands can also leverage on the opportunity to display their offers and logos • LED screens across the town, Rickshaw branding, Toll Naka hoardings, Bus shelter, Mumbai Metro branding, Mumbai Local branding, Hoarding at various public hangouts, and other ambient installations **This idea is subject to permissions from MTDC

8 Comments

  1. I wonder how to contact you – I run a poetry brand which engages audiences to recite poems under a public domain such as Youtube. My brand is called Poets Choice. It'll be interesting for you to offer Mumbaikars an open mic poetry event to register and participate in… Perhaps we can meet and discuss modalities of how to make this happen?
    I've previously participated in Times of India Equal Streets as well.

    Reply

  2. This is one of the biggest event in Mumbai after long time. At least Mumbaikar will get to enjoy happy moments with their family as per their convenient time as it is for stretch of 20 days. Good initiative by authorities.

    Reply

  3. what is schedule of 500 shows at various places?
    How to get festival tickets and what are routs ?
    start and drop points ?
    this all info should be provided for the general public by web site and by news paper.

    Reply

  6. A big disappointment. Nothing mentioned about night market being cancelled at jio garden. So many people came and they were turned back.

    Reply

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